Aamir Khan's Sitaare Zameen Par: Box Office Success and Unique Release Strategy

Sitaare Zameen Par Hits Theatres
The highly awaited film Sitaare Zameen Par, featuring Aamir Khan, has finally premiered in cinemas. This movie centers around children with special needs, showcasing Aamir in the role of a basketball coach. Directed by RS Prasanna, it also stars Genelia D’Souza and introduces ten new actors portraying specially abled characters, serving as a remake of the Spanish film Campeones.
Box Office Performance
The film has garnered an impressive response from viewers, achieving a solid opening at the box office.
Sitaare Zameen Par Box Office Collection Day 2:
As per early estimates from Sacnilk, the film earned approximately Rs 21.50 crore on its second day. After a successful opening day with Rs 10.7 crore, the film experienced a significant boost over the weekend, bringing its total earnings to Rs 32.20 crore within just two days.
Aamir Khan's Strategic Release Decision
In a notable move, Aamir Khan has decided to forgo an OTT release for Sitaare Zameen Par, opting instead for a pay-per-view model. This approach requires viewers to pay specifically for the film they wish to watch. Reports indicate that Aamir turned down a substantial offer of Rs 120 crore from a major streaming platform for the film's OTT release.
Cast and Crew
The film features a talented ensemble cast, including Aroush Datta, Gopi Krishnan Varma, Vedant Sharmaa, Naman Misra, Rishi Shahani, Ashish Pendse, Samvit Desai, Simran Mangeshkar, Aayush Bhansali, Dolly Ahluwalia, Gurpal Singh, Brijendra Kala, Zeenat Hussain, and Nikhat Khan in significant roles.