Housefull 5: Advance Bookings Spark Controversy Among Film Trade

The film industry is abuzz with discussions surrounding Housefull 5, as advance bookings for its two versions have received a lukewarm response. Producers and analysts are divided on the effectiveness of releasing two different endings, with some believing it could intrigue audiences while others express concern over viewer confusion. As the film's trailer also failed to resonate, the success of this unique strategy remains uncertain. Will audiences embrace the novelty, or will it hinder the film's performance? Read on to discover more about the reactions from industry experts and cinema managers.

By Narendra Chaudhary Jun 3, 2025, 07:38 IST

Concerns Over Advance Bookings

The film industry is expressing significant frustration towards producer Sajid Nadiadwala. The initial response to advance bookings for Housefull 5 A and Housefull 5 B has been disappointing, to say the least. Many exhibitors and distributors are questioning the rationale behind releasing two distinct endings for the film.

Audience Confusion

A frustrated cinema manager from a multiplex in Patna commented, “People are confused. This dual version of the same film is unprecedented. Instead of selecting one version, audiences are opting out entirely. The advance bookings on Monday have fallen short of expectations. The film's trailer also failed to impress viewers. I’m uncertain if the two different climaxes have contributed to this lack of interest.”

A Novel Experiment?

Trade expert Taran Adarsh believes that the concept of two endings might actually succeed. He stated, “Launching two climaxes for a comedy with suspense is a groundbreaking experiment — as far as I know, it’s the first of its kind. Ultimately, it hinges on the content. If viewers resonate with the film and its climax, they may be intrigued to see both endings. Housefull is already a well-established franchise, and this unique twist enhances its allure.”

Positive Outlook from Analysts

Producer and trade analyst Girish Johar added, “This is a fantastic concept; the comedy thriller HF5 is generating buzz. It’s one of the most successful franchises, and this innovative approach is quite unique. It’s got everyone discussing it, and if the film performs well, fans like me will definitely want to experience BOTH versions. This could ultimately boost box office earnings. Hats off to the HF5 team and producer Sajid Nadiadwala for this initiative.”